marketing management kotler keller 15th edition

Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbell, Colgate, Eli Lilly, ExxonMobil, GfK, Goodyear, Starbucks, General Mills, Hasbro, Johnson & Johnson, Kodak, L.L.Bean, Intuit, Mayo Clinic, MTV, Nordstrom, Ocean Spray, Red Hat, SAB Miller, Shell Oil, Unilever, and Young & Rubicam. He has served as a long-term consultant and advisor to marketers for some of the world’s most successful brands, including Accenture, Procter & Gamble, American Express, Ford, Intel, Levi Strauss, Disney, and Samsung. With more than ninety published papers, his research has been widely cited and has received numerous awards.Īctively involved with industry, Professor Kelly has worked on a host of different types of marketing projects. He also has served on the Editorial Review Boards of those journals. His research has been published in 3 of the major marketing journals: the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. Kevin’s general area of expertise lies in planning, marketing strategy and branding.

Additionally, he has been on the faculty at the University of North Carolina at Chapel Hill and University of California at Berkeley, has been a visiting professor at Duke University and the Australian Graduate School of Management, and has 2 years of industry experience as Marketing Consultant for Bank of America. Previously, Kevin was on the faculty at Stanford University, where he also served as the head of the marketing group. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on those topics.

Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Description Marketing Management (15th Edition) – Kotler Keller – eBook PDF: Author(s) Kevin Lane Keller

Marketing management kotler keller 15th edition